The founders of Estrella House of Brands BV can look back at 30 years of experience in the fashion industry. And in these years, they found out how it should be done, and how it shouldn't.
"More and more retailers are facing difficult times. Not only because of the fact that less people are visiting the stores. Especially placing presales orders at brands is a challenge. Obviously, you can't just simply stop doing this, but receiving wintercoats at the end of July and and the shorts in early January isn't something take makes a happy retailer. On top of that, the goods need to be paid before they can be sold, and sometimes for a retailer this is a hard gap to bridge."
"And this is exaclty what we want to change. We aim to deliver the correct product at the correct time. And we aim to do this with a good margin for the retailer, making the steps into the future a little easier for everyone."
And, IT's Perfect online Fashion ERP was selected by Estrella House of Brands to support in this mission.